E-Business
 E-business Case Studies Avecia
Avecia achieve reduction in transaction costs 

"Using the Fisher Scientific web site and features such as hotlists, order tracking and non catalogue procurement mean that we have improved efficiency, visibility and accuracy of placing orders."

Avecia is a leading global fine and specialty chemicals company focused on delivering innovative technology and service excellence to customers across a range of high technology industries.

Avecia's on-going success is based on a long track record of innovation and service excellence. With over $500 million invested across 17 advanced research, technical service and manufacturing sites in recent years, Avecia operates globally at the leading edge of technology in its chosen fields.

The knowledge and skills of its international workforce of 3500 employees have pioneered many important products which are in everyday use. With unique capabilities in organic chemistry, biological & polymer sciences and process technology, each of its business sectors offers bespoke products and services to their global customers, supported by highly focused technical expertise.

In keeping with its innovative technology, Avecia has always been forward thinking about the way it carries out its business processes, not least of all in its purchasing function. As long ago as 1996, Avecia greatly reduced the high volume transaction costs of ordering low value goods by introducing a system called Fasttrack. This system was used with seven key suppliers across all UK sites. Essentially, it empowered end users to compile their own orders on their ERP system, which then instead of going through each stage in the system, would be converted to an email that would be sent directly to the suppliers. This worked very well and the cost of ordering this type of goods fell significantly.


With the advent of an upgraded version of their ERP system in January 2002, Avecia faced a dilemma. John Lynch, Engineering Purchasing Specialist takes up the story; "We had already demonstrated savings in the ordering of low value goods using the Fasttrack system, and wanted to be able to maintain these savings. Unfortunately our upgraded ERP system would not support this ordering method. One option would have been to write a programme within our new ERP version to enable Fasttrack to continue, however this had a significant time and cost element. In the meantime we had been running a pilot of on line ordering with Fisher Scientific and a supplier of electrical components. We were so impressed with the results of these pilots that had run for a year, that we decided to move all seven suppliers that had been part of the Fasttrack system to on line ordering. Because our users would be ordering over the internet, we were able to maintain our previously achieved cost savings."


The Solution

Avecia went live with their seven suppliers in April 2001. The pilots had enabled Avecia to flush out potential problems, to investigate elements of control and visibility of ordering on line, and ensure that logistical problems such as browser software versions could be eliminated. It soon became apparent when going live however, that a disparity existed between suppliers in their ability to handle electronic ordering. Comments John; "Because we were so impressed with Fisher's web site and electronic ordering facilities during the pilot, it set a standard that we found some of our other suppliers were not able to live up to. Some were just not able to handle the volume of end users placing orders when we went live. We had to do quite a bit of work to get these suppliers to the stage that they were able to fully go live, whereas with Fisher it was simply a case of registering and away you go! "

Keeping control of users authorised to send orders electronically was a big task for Avecia, with thousands of end users over a number of geographical sites. It was important for them to know who was registered on which web sites, with authorisation to order, and registrations kept up to date with movement of personnel. Avecia solved this by setting up a central controller that administrates access and registrations. This controller liaises with suppliers to maintain the validity of the user base.

Once users had been registered the next task was to provide training. "This process was simpler than we thought", comments John. "Initially we invited John Brear our Fisher Scientific Corporate Account Manager to run seminars to demonstrate the web catalogue and how to use the various features. We also produced a very simple web guide for users to keep. However we found that the Fisher web site was so user friendly and simple to use, that the uptake was as fast in those who were unable to attend the seminars as those that did. In addition the local Fisher Scientific Account Managers were always on hand to visit or speak to end users that needed support."

Hazel Bell, a Chemist at Avecia who orders over the Fisher web site on a regular basis, echoes this simplicity of use. "I found the Fisher web site the easiest one to use out of all of our suppliers where we order on line. It's exceedingly quick and easy to place an order, and features such as the free Material Safety Data Sheets which I can print from the web site are really useful."


The key to the success of the new system was gaining buy-in from Fisher Scientific's extensive network of suppliers who would be encouraged to embrace the system and deliver their invoices electronically. Owen's team worked closely with OBE during the testing phase in order generate support from the network and encourage buy-in. The supplier enrolment programme was based around a series of one to one meetings and seminars for larger suppliers and a simple letter distributed to smaller suppliers. "The initial reaction from our community of suppliers has been overwhelmingly positive," says Owen. "The process has been relatively painless as it has been easy to educate our suppliers that OB10 represents a new, more efficient way of delivering invoices which will ultimately save them time and money with only a minimal investment.

Significantly, Owen predicts that 50% of key suppliers will have joined the OB10 network within 6 months.

Since finalising the testing programme for OBE in June 2001, the benefits of the service have been immediately evident according to Owen. "As a company constantly striving to improve our business processes, the ability to receive invoices electronically is a significant advantage for us and it will continue to add value as our supplier network grows".

As the launch customer for OB10, Fisher Scientific is the first company in the world with the facility to send and receive electronic invoices universally. "The system is already benefiting our entire spectrum of suppliers, from small companies right through to large multinational organisations like ourselves" says Owen.

Peter Outen is already impressed with the results of the implementation of OB10. On an operational level, the company has noticed improving levels of efficiency within the accounts payable department. "We are on target to reduce the costs associated with invoicing by a significant amount at the six months stage, increasing to substantive amounts by the end of year two. Costs have started to decrease as staff are redeployed within the company and the speed of processing invoices and resolving disputes has improved significantly."

"While we are still at a relatively early stage of deployment within our existing supplier network, we have been delighted with the immediate benefits demonstrated by the system", says Owen.


The Impact

Avecia users are configured on the Fisher web site so that any low value orders placed are sent direct to Fisher Scientific; any that are over the order value limit are automatically converted to an electronic requisition and routed to a nominated authoriser. 

"This system gives us control over what is being ordered, allowing us visibility of orders and the reassurance that the system is not open to inappropriate use," comments John. "The authoriser is sent an email notifying them that there is a requisition that requires attention. They are then able to view the order and decide whether to send it on to Fisher as it is, amend it and send to Fisher, or decline the whole order. This kind of configerability sets the Fisher web site ahead of the competition. Features such as on line non catalogue procurement really are a key feature for our purchasing solution. This means our end users are able to electronically order goods from Fisher Scientific that are not specified in their catalogue. On sites where this is not available it means having to have ERP access for the end user which could encourage maverick buying."

Concludes John; "Ordering on line has not only enabled us to maintain the savings we made through the Fasttrack system, but has created more opportunities for improving the efficiency in the purchasing function. Using the Fisher Scientific web site and features such as hotlists, order tracking and non catalogue procurement mean that we have improved efficiency, visibility and accuracy of placing orders. This means our end users who are highly qualified and specialised scientists are able to concentrate on their core tasks and are empowered to purchase the products they need to perform their roles, in the most efficient manner."