Science World 2012 has come to completion for another year, with attendees at the Wembley event praising Fisher Scientific for creating an ideal blend of commerce and celebrity scientists.
Phil Prime, editor of Laboratory News, was at the event, and explained that the day was very useful for his team in terms of both what they learnt and who they met.
He said that the event provided an ideal platform to meet their readers and also liaise with their advertisers.
Mr Prime said in terms of laboratory show markets, "this is the one I like the most." He continued: "There's an exhibition here, so people can do their shopping, which is important, but Fisher Scientific has got it exactly right by getting big speakers like Brian Cox and Richard Dawkins last year. People come for that too, so I think it's the combination of those two things to get them out of the lab."
This was a particularly arduous part of appealing to laboratory scientists and companies, Mr Prime said. The demanding shift patterns and workloads make it very difficult for scientists to pull themselves away from the lab, which is why added incentives can make a big difference at events such as this.
He added: "This is a trade exhibition – that is a good way to go and will pull people out of the lab. But it seems to me they also like the big names and big celebrities, which really does tend to pull people out of the labs. They also always take care with the venue, which is always good in itself."
Science World took place at Wembley Stadium on Thursday April 19th. Close to 1,000 people descended on the venue for the 21st event of its kind, which hosted over 80 suppliers who took the chance to exhibit their new equipment and technology.